To remain first in the Greek steel market and to gain a prominent position in the Balkan market.

To have the preference of our customers by understanding their needs and responding directly to them, keeping our commitments, offering innovative solutions with high quality products and services, at competitive prices.

To ensure the above with teamwork, with high-level executives and partners in a safe working environment, which offers opportunities for professional development and development of knowledge and skills.

To be, in the wider society, a model company that combines tradition and integrity with continuous growth and development. To stand out for the sensitivity towards our people and the efforts we make to improve the social environment.